Queen Latifah Launches CW Singing Competition. News; Video; Music; Politics; TV. The program, tentatively titled.
Queen Latifah holds hands with a male friend as they drink champagne and frolic on the beach in Miami By Helen Zhao for MailOnline. Published: 22:01 EST, 1. Sony Denies Report of . Honoree Queen Latifah speaks during the. It is the only syndicated talk show launched in.
Queen Latifah has found her new daytime home. CBS has landed The Queen Latifah Show. CBS Nabs The Queen Latifah Show For 2013 Launch By Leslie Kasperowicz.
It is expensive for Sony to produce and market and was pricey for stations to license — so it needed to do very well. In key daytime periods Latifah faced tough competitors like Disney’s Live With Kelly and Michael and the third hour of The Today Show on NBC at 9 a. While this may not seem huge, it was a sign that the show was not growing among the viewers advertisers covet most. Latifah is carried by the CBS TV station group in primetime periods in the biggest markets, including New York, Chicago, L. A., Philadelphia and elsewhere.
The CBS station group referred questions about the cancellation of Latifah to Sony, but a source insists it had not made any final judgment on the future of the show — and the decision to pull the plug was Sony’s. The source added ominously, “the numbers, however, spoke for themselves.”Beyond CBS, some stations had already elected to either drop or downgrade Latifah next season, according to Bill Carroll, vp and director of programming for Katz Television.“In a number of markets, stations had already decided to buy something else,” says Carroll. There is a point when you have to make the tough decisions.”Read more Sony Denies Report That 'Queen Latifah Show' Could Be Bumped. Oddly in the current November sweeps period, Latifah has shown some signs of life. For the most recent week national numbers were reported — through Nov. However, it appears the die was already cast.
With Queen Latifah, Jimmy Fallon. Title: Taxi (2004) 4.4 /10. Want to share IMDb's rating on your own site? Queen Latifah’s new syndie program lasts just sixty minutes. To Launch Queen Latifah, Backers Planned Months of Promos. Why Queen Latifah’s Reign in Syndication Is Ending. Queen Latifah is the latest victim of the tough economics and. It is expensive to launch a new.
This is the time of year big decisions on syndicated shows are made, and Latifah is the latest that has failed to make it out of the difficult early years. Shows that stay on more than three years often go on for decades (think Wheel of Fortune). But in the world of syndie talk, where Dr. Phil is the highest rated, it is a especially difficult for a newcomer to climb that mountain to success. The losers in the Queen Latifah failure include Sony Pictures Television, which invested heavily in the show, Latifah herself, whose production company with Shakim Compere, Flavor Unit Entertainment, is a producer, and Overbrook Entertainment, whose partners including actors Will Smith and Jada Pinkett Smith along with James Lassiter.
Overbrook was involved from the beginning in getting Latifah on the air and Jada Pinkett, in particular, was a highly visible cheerleader in the program’s early days. But despite the star power behind it, Latifah also failed to attract a steady stream of the biggest stars to help pump up viewership numbers. That said, Latifah was not a disaster in the ratings.
It has done especially well with African- American viewers, some of whom have watched it on the BET network, where each episode is re- aired. It just wasn’t good enough. Read more Queen Latifah to Host 2. Hollywood Film Awards. At the same time Latifah has struggled, The Wendy Williams Show, syndicated by Debmar Mercury (a division of Lionsgate), is having a banner season with rising ratings.
Carroll says one show that will immediately benefit from the availability of time periods is Warner Bros. It is already set to air in the biggest markets on ABC stations. There had been speculation that if Latifah faded, it would be replaced by Man In The Middle, featuring actor Jerry O’Connell and his wife, Rebecca Romijn, with another panel of commentators and lifestyle experts. But earlier this week it became clear that after shooting one or more pilots, CBS Television Distribution was not going to move forward on O’Connell’s show for fall 2. CBS TV Distribution officially won’t comment on the status or future of Man In The Middle. This is the second talk show failure for Queen Latifah. Her first show aired from 1.
Queen Latifah, whose real name is Dana Owens, has proven to be a multi- faceted entertainer, singer, rapper, comedienne and show host, so she can shrug off this failure. But it remains a lesson in the difficulty of launching in syndication even when you have a deep- pocket studio backer, a well- known celebrity host and huge stars backing the effort.